Urban Kings Inc LLC, a California corporation with headquarters in Los Angeles, working as in independent established music and video products distribution company in the U.S. and international markets for Latin and Urban hip hop music.  The
purpose of the following information is to establish a better understanding in how Urban Kings works.

We are seeking a strategic alliance with a other labels, media and different networks who is willing to work & grow both in nationally and internationally in a cost-effective and profitable manner.  We currently are distributed independently, Internet sales, and word of mouth/street sales.  As you will read below, we are successfully running our business on a local scale with our approach and
resources.

Urban Kings Mission Statement

Our primary vision is to bring underground Latin hip hop music to the
mainstream market by using mature music with strong artists and
integrating today’s new breed of Latin Hip Hop. Today, few, if any,
major record labels and distribution companies have embraced the new
Latin Hip Hop / Rap movement and as a result the majority of artists
sell their music at street level either at swap meets, concerts, venues,
and literally on the streets. The demand for this new sub-genre of music
is huge and is being purchased by the diverse youth fan base both urban
and rural nationwide.  Our efforts are to expand this market and make
the “Latin Hip Hop” market emerge and grow bigger and better than ever
by featuring today’s hottest independent artist and producers integrated
marketing and promotions.

Company Profile-The Vision.

Urban Kings is a unique company dedicated to providing the latest and
most innovative music hitting the needs of the growing Latino youth
market.  Originally formed in 2000 as a mini-distributor of mix tapes
and independent albums, we have been working with the un-tapped artist
community and selling to the “gray” market that caters to the second and
third generation Latino market. We have a strong connection to the
underground market and an established and loyal clients.  We have
expanded our repertoire and production services to include events
production, as well as youth marketing, distribution, management, and
street promotions for all aspects of the entertainment industry.
Whether it be fashion, film, TV, music, interactive or corporate, our
innovative skills and techniques have made it possible to find and break
new markets such as Germany, France, Japan, and key U.S. markets like
New York, Chicago, Houston, San Franciso/San Jose, Phoenix, and Miami.
The link to the street has helped us grow our business to another level.

Street Credibility- is Power

Because of our strong link to the streets, we are always on top of the
latest and upcoming trends in music, fashion, art, style, and culture.
It is this “first-hand” knowledge and experience that gives us an edge
over our competition. We have assembled an all star staff of dynamic
young promoters, artist as well experienced producers and executives
with extensive experience in all areas of entertainment and management.
Each member of our team brings his or her own unique talent to the
company which enables us to be versatile and credible with the artists
and consumers.  The following is a brief overview of our marketing
skills as well as our distribution

Youth Marketing-Is the Approach.

Urban Kings Marketing has expanded the concept of Urban youth
marketing.  This encompasses Latino and Non-Hispanic youth ages13-25 who
are into the “club culture” and the Hip Hop movement.  The new Hip Hop
movement is the ever-important market segment that creates many of the
mainstream trends.  The research and promotion done by our street crew
is what keeps us on top of the latest trends before they become
popular.  We found that the buying power of the Latino youth demographic
market has been miscalculated (under-estimated).  Young Latinos have
been helping the U.S. Hip Hop movement grow rapidly.  With over 39
million Latinos residing in the United States, the Census Bureau
estimates that Latinos are a younger population ( 2000 Census reports
that over 1/3 of the Hispanic population was younger than 18 years of
age and more than 60% of the Hispanic population is younger than 35
years of age).  The growth rate for Latinos continues to supersede
non-Hispanic growth rates with the exception of Asians.  It is estimated
that by the year 2020, the Hispanic population will be at least 20% of
the U.S. population (one in five Americans will be Hispanic).  Today,
nearly a third of California’s population is Latino and 48.9% of L.A.
County is Latino.  The trends point to a growing and vibrant Latino
youth market for the next 40 to 50 years.

Working with a number of youth-targeted radio stations, organizations
and corporations, we have partnered on a variety of cross-promotional
tie-ins that are the direct result of the demand for our artists and
their music.  This demand has left the market untouched and ready for us
to pick up the distribution pieces.  We have used these opportunities
and techniques to create our unique promotional and sales strategies.
Carefully creating and designing ads for placement in strategic
publications and websites frequented by our consumer base, we work with
the following types of media outlets: hip hop culture and scene
magazines, underground newspapers, college and high school newspapers.
We also engage consumers with sampling of our music via the Internet or
sample tapes (one minute snippets of the songs) and distribution of
creative postcards and e-cards that drive young fans to our website or
to a specific event.  These tactics, plus new ones under development (iPod
and digital formats) in conjunction with our other strategies are what
makes Urban Kings unique and successful.  We know that our grass-roots
and street-level marketing approach is working for us on a
local/regional level.  We deliver results by increasing audiences to
radio programs or events, and sales of our products and artist-related
merchandise.  With our finger(s) on the pulse of the American youth
culture and, more specifically on the Latino youth market, we have an
“edge” creatively and strategically on generating awareness for our
artists and their products with tangible sales results.

Street Promotion -Gorilla Tactics.

The concept of street promotions or “Gorilla tactics” has been used
successfully in the Urban market for many years.  It is one of the
elements that have helped propel Hip-Hop and Rap music to the mainstream
phenomenon it is today.  We are strong believers in grass roots
marketing for the promotion of our artists and their music.  Our street
crew is an important element in our field marketing and promotional
efforts.  .Since many of our crew members are regular fans and
“tastemakers” (DJs, artist, clubs, promoters, etc.), they use their
connection with the youth to introduce new products and music to them.
They collect feedback and recommendations for us that we use to refine
and improve our product, message(s) or approach for a particular song or
album.  This approach allow us to expose our music with thousands of
people monthly at clubs, events, malls, beaches, and “hangouts” for
young people.  .Our crew distributes promotional product and flyers to
the public at “cool clothing and music” stores, swapmeets, school
events, websites and Mom and Pop neighborhood stores.  Our street crew
promotional techniques have been very successful in what we call “Street
Hustling”.  We target our efforts to reach youth who attend clubs,
Lowrider/car shows and events, as well as concerts and other
youth-oriented events.  All of these promotional efforts combined with
our other services are tailored to increase our fan base and sales.
Releasing a record and creating awareness for artists and his/her music
is our top priority.  We issue monthly press packages packages and
flyers to the news media, the underground media, Internet and to
participating retailers (our customers).  Sales sheets are prepared to
inform and motivate our customers to be excited of new releases.
Internet marketing-(world wide) plays a key role in getting our message
to the growing fan base for our music.  With our young staff and
consistent street connections we are always on top of new and up coming
websites.  Promoting upcoming releases and sending out updates such as
new songs and shows is just one way we create “hype” for our artists.

Internet Marketing-national and world wide.

With our young staff and constant street connections we are always on
top of new and upcoming websites .Promoting upcoming releases and
sending out updates such as information and samples of new songs along
with information about upcoming shows is just one way we create “hype”
for our artist(s). Some commercial and new sites are now seeking us for
interviews with our artists and to find out where to purchase our
products. Using sophisticated email newsletter formats, a weekly report
is distributed to more than 25,000+ readers making it one of our online
marketing tools.

In addition to aggressive and pro-active Internet marketing, we will
also support the efforts of fans to engage in viral marketing efforts
such as through MySpace.com; MiGente.com; Batanga.com; Heist.com;
Perrealo.com; and many other new peer to peer sites.